Core Monitization Loop and Growth

Core Loop and Growth for Meta Reality Labs

As a Design Lead on the Core Loop team at Meta Reality Labs, I led the design and iteration of core gameplay and monetization experiences across the Meta Quest and Horizon ecosystem. I focused on building engaging, repeatable experiences that encouraged users to return, play, and invest in the platform, from onboarding and earning avatar wearables to driving subscriptions and long-term retention.

Client

Meta Reality Labs

Services

Visual Design UI & UX Design

Industries

VR / Mobile / Web / Game Design

Date

January 2025

App Screen with open sidebar

While on the Core Loop and Growth team, I designed key onboarding, engagement, and retention experiences that helped turn first-time interactions into lasting habits. Early testing increased average session time by 25%, while repeatable quests drove higher DAU through lightweight, short-form engagement. I also designed creator-focused reward pathways that improved creator retention by 18%, and introduced cooperative quests and shared achievements to strengthen community engagement.

I owned the design process end-to-end, from early concept and exploration through prototyping, refinement, and final handoff for implementation.